Serendipity within the electronic age: evaluating the dating app Happn

Serendipity within the electronic age: evaluating the dating app Happn

A set by which UserTesting's Research group studies a various item to share here in the web log. Develop you will discover some unique research strategies and obtain influenced to perform some insightful tests of your. Enjoy!

Keep in mind once the expressed words“tinder” and “match” only conjured images of a campfire or big money of wooden sticks?

Aided by the industry that is e-dating like wildfire, it is not surprising that popular online dating sites and apps like Tinder and been employed by their way into our language. As e-dating evolves beyond the fixed desktop screen and changes into the abilities and mobility of y our ever-present smart phones, spontaneity, serendipity, and convenience have actually changed the long-winded questionnaires of conventional online dating sites.

Exactly what will dating in this global world of geolocation apps appear to be? Can we regain a feeling of secret and relationship in a data-driven globe? Just just exactly How will the generation that is newest of dating tools effect our look for and conversation with prospective lovers?

We attempt to explore these questions with this mobile recorder and tested an addition that is new the dating software scene: Happn.

What’s Happn?

Happn, a French relationship app, claims to give us an “everyday superpower.” This “superpower” could be the capacity to find and get in touch with a individual you've got crossed paths in your lifestyle.

Happn takes this really analog idea of “ships moving within the evening” and adds a twist that is digital recording all of those other Happn users within a specific radius whom you’ve crossed paths with.

Recorded details through the present distance from your match, wherein your entire day you encountered them, while the quantity of times you crossed paths.

Our research

Considering that the Happn software depends on monitoring your motions through the entire and recording other users who pass you, we divided the study into two portions: the sign-up and the results day. There needed to be enough time passed between both of these areas of the analysis to populate the users’ app with matches.

The qualitative insights we gleaned from after four users us to raised comprehend their issues with geolocation and comprehension of Happn’s underlying concept of “crossing paths. while they explored the app permitted”

We sought after some fresh perspectives from users in brand brand New York City—where the application originally made its us debut—who had been not used to the software. We monitored test participant's actions over the display because they spoke their thoughts aloud as they swiped and scrolled through their results, and recorded their voice.

The second part of the test had been taken while on the move or perhaps in a spot apart from the users’ home to see should they could make a crossed course and their present location. Happn’s genuine secret happens when users are out and about, them physically move to different locations so it was necessary to have. Somebody who remains inside at home for hours wouldn't normally gather any dating matches since they wouldn't be anyone that is passing the software to record.


Overall, users enjoyed the novelty for the application. The idea of “crossing paths” evoked pictures of love and serendipity that harkened back again to a time before smart phones and ended up being completely different off their dating apps. The style of crossing paths had been well gotten, but there have been some hiccups with its execution which led users to look for clarification on the best way to make use of the software.

“It’s a really intimate method of this whole dating thing, for the dating app.” - snapmilfs review Male test paticipant, 24, United States Of America

“It’s nearly not e-dating, it is like fulfilling some body without fulfilling them.” -Female test participant, 30, United States Of America

Editor's note: we have blurred the images within the videos below out of respect for Happn users' privacy.


Users noted that the software identified a location where you crossed paths with an individual, rather than a location that is specific.

This permitted them to comprehend where inside their time they might have experienced this person without exposing information that is personal would cause them to become feel unsafe. (Imagining a software monitoring your local area and sharing these details in too much information raised security issues for many users.)

"I'm happy so it doesn't show in which you've crossed paths. You cannot get all stalkerish and head to a specific area to discover that individual.” - Male test participant, 24, United States Of America

Understanding your proximity to your match

Exactly exactly just What sets Happn aside from other dating apps is being able to inform you where so when you crossed paths having a partner that is potential. Which means that it’s imperative for the application to obviously communicate these records.

Nevertheless, it absolutely was unclear to a single individual perhaps the distance in the details web page of a match suggested their distance to him now or during the time he crossed paths together with them. He had been obviously enthusiastic about this given information, nonetheless it frustrated him that this is perhaps maybe not better to comprehend.

“This is a unforeseen experience, also it has to be presented like that or it is confusing.” –Female test participant, 24, United States Of America

Also, the app displays units of distance utilising the metric system, which led a few of our nyc users to wonder when they could switch to US customary devices (legs or kilometers).

GPS while the limitations of the cellular phone

The strongest objection to your Happn application came from the limitations associated with the smart phone itself. Needing to keep consitently the geolocation place on after all times to trace your motions suggested that the battery pack energy drained quicker for starters test participant. Her objections are not using the idea of once you understand where partners that are potential, but instead, that the application required her to utilize the GPS purpose of her cellular phone.

"we usually don't possess my location software on; i actually don't like maintaining it on. It kills my battery pack, melts away my data." –Female test participant, 24, USA

Combining relationship with information

For the majority of users, the Happn software combined the antique idea of bumping to your future partner from the road using the reams of information made available from the electronic age. The application was nearer to the real method people utilized to generally meet, with no knowledge of any such thing about an individual, but curated with a technology that will place you in contact with the folks you currently often see, not recognize.

Aided by the application having expanded into Chicago and Los Angeles—and now boasting a person base of 1.7 million after just per year—“happen” may be the word that is next undertake a fresh meaning within our geolocated future.

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